Today we get a short developer’s blog on how and why Arenanet uses social media to help promote their game. We’ve seen recently with their Facebook campaign for more likes as the PR campaign begins.
We’re days away from the first Guild Wars 2 Beta Weekend Event, and it’s no exaggeration to say that we’re as eager as all of you for the event to begin. While the developers are busy preparing the game, we here on the community team are keeping busy by keeping all of you, our Guild Wars family, informed, with help from a few popular social media outlets.
Hundreds of thousands of Guild Wars 2 fans have become followers on Facebook, and we’ve worked hard to make our fan page a reflection of the community we want in Guild Wars 2: a place where newcomers can learn the basics from longtime fans, where everyone can share their excitement over Guild Wars 2, and where we can share news, fansite projects, art, and more.
LET'S GET SOCIAL