Today we get a short developer’s blog on how and why Arenanet uses social media to help promote their game. We’ve seen recently with their Facebook campaign for more likes as the PR campaign begins.

We’re days away from the first Guild Wars 2 Beta Weekend Event, and it’s no exaggeration to say that we’re as eager as all of you for the event to begin. While the developers are busy preparing the game, we here on the community team are keeping busy by keeping all of you, our Guild Wars family, informed, with help from a few popular social media outlets.

Hundreds of thousands of Guild Wars 2 fans have become followers on Facebook, and we’ve worked hard to make our fan page a reflection of the community we want in Guild Wars 2: a place where newcomers can learn the basics from longtime fans, where everyone can share their excitement over Guild Wars 2, and where we can share news, fansite projects, art, and more.

Source: Guild Wars 2 on the Social Media Front

I’m surprised the non-disclosure agreement was still in effect for this last weekend event. Let alone the threats of possible repercussions to anyone breaking NDA. A large portion of the game is on youtube already. Although I’d expect that future beta events will be more specific focus testing. Opposed to what seemed to be open game play with few restrictions in the media events. Now that we will not rely on the media sites for content release, expect big things to come from us here at GW2Junkies!

In a tweet today\ from the folks at Arenanet, we get a confirmation that the next beta event will be sometime in the end of March, just a month away.